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The SPJA™ and Wasabi Anime® introduce the Project Anime event in Los Angeles, California

Posted by in Events, News | 0 comments


Tom Croom
Green Mustard Entertainment, Inc.
(407) 536-9272

The two day event will gather convention promoters from across North America to share ideas regarding fandom and the industry as a whole.

(Los Angeles, February 7, 2012) Project Anime ( is a multi-day conference designed to connect promoters of fan conventions (and fan conventions that feature anime) with distribution companies, vendors, and each other for the purpose of “adding fuel to the fandom.” The event, presented by the Society for the Promotion of Japanese Animation (SPJA™) in association with Wasabi Anime®, will take place June 27-28, 2012 at the JW Marriott Los Angeles L.A. LIVE in downtown Los Angeles, California.

The SPJA, conscious of today’s economic climate and similar issues facing the staff and volunteers that run fan conventions, have spearheaded the Project Anime concept as a “event runners’ summit.” While enjoying varying degrees of success over the past decade, this creative industry can only be better served by allying all parties who share in actively supporting the genre: distributors, promoters and vendors. The event’s dates are the Wednesday and Thursday preceding Anime Expo® 2012 (also in Los Angeles.) This will allow conference attendees to view, first hand, over 50,000 fans at an anime convention fresh from discussing how to have an impact on them (and the culture) going forward.

A select list of Convention Chairs, Co-Chairs, Board Members and Owners will be flown to Los Angeles to represent the largest shows in North America thanks to the Project Anime sponsors. The conference, though, is open to representatives of any and all similar conventions. Staff of these events are welcome to purchase memberships to Project Anime on the official website.

Further details (including attending events, sponsors, and scheduling) will be made public as the event is developed. This information can be found/followed via a number of sources:
Official Website:

ABOUT THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION: The SPJA is the parent organization for Anime Expo® (, the largest Anime, Manga and Japanese Pop-culture convention in North America. It is an organization that works to promote the arts that are related to Japanese Animation and the culture that surrounds it. They strive to be an organization that enriches lives by becoming an integral part of and helping to facilitate the relationship between Japanese and American popular culture by servicing their fans, peers, and the industry.

ABOUT GREEN MUSTARD ENTERTAINMENT: Started in 2001 as Wasabi Anime®, Green Mustard Entertainment, Inc. is a production company that specializes in designing fan-focused entertainment for unique events and pop culture conventions. They independently own and operate a number of conventions including ASSIMILATION, Florida Anime Experience, InvaderCON, MuggleCon, and PinUpalooza. Since 2001, they have designed and operated anime related programming for dozens of national events including Anime Weekend Atlanta, Dragon*Con, Florida Supercon, and Gen Con. The staff of this unique organization enjoy collecting blue and yellow crayons in order to mix them together.


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